Privacy Policy
Privacy Policy
Henola – Hen's favourite Granola | Werner Tiernahrung GmbH & Co. KG
Last updated: 28.08.2026
1. Data Protection at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to all data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy provided below this text.
Data Collection on this Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the impressum of this website.
How do we collect your data?
Some of your data is collected when you provide it to us, for example, by filling out a contact form, placing an order, or signing up for a newsletter. Other data is automatically collected by our IT systems, as well as by integrated analytics and marketing services, when you visit the website, or after you have given your consent. This primarily includes technical data (e.g., internet browser, operating system, IP address, or time of page view).
What do we use your data for?
Some of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior, for marketing purposes, or to process orders – in each case, only to the extent described in this policy and, if necessary, only with your consent.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, deletion, or restriction of the processing of this data, as well as the right to data portability. If you have given consent for data processing (e.g., for cookies, analytics tools, or newsletters), you can withdraw this consent at any time with future effect. To do so, please contact us at any time using the address provided in the impressum.
2. Controller
The controller for data processing on this website is:
Werner Tiernahrung GmbH & Co. KG
Preussenstraße 2
44532 Lünen
Phone: +49 2306 91064-0
Email: info@werner-tiernahrung.de
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
Data Protection Officer
At Werner Tiernahrung GmbH & Co. KG, fewer than 20 people are usually permanently involved in the automated processing of personal data. Therefore, there is currently no legal obligation to appoint a data protection officer according to Section 38 (1) BDSG. Should the number of people involved in data processing increase in the future, we will review the appointment of a data protection officer and adapt this declaration accordingly.
3. Retention Period
Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or withdraw consent for data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., statutory retention periods).
Commercial and tax law retention periods: Invoices, order and accounting documents are retained for up to 10 years due to legal requirements (Section 257 HGB, Section 147 AO), even if the associated data has already been deleted for other purposes.
4. Your Rights
You have the following rights regarding your personal data:
● Right of access (Art. 15 GDPR)
● Right to rectification (Art. 16 GDPR)
● Right to erasure (Art. 17 GDPR)
● Right to restriction of processing (Art. 18 GDPR)
● Right to data portability (Art. 20 GDPR)
● Right to object to processing (Art. 21 GDPR)
● Right to withdraw given consent with future effect (Art. 7 (3) GDPR)
To exercise your rights, please contact: info@werner-tiernahrung.de
You also have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data. The supervisory authority responsible for us is the State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia (LDI NRW), Kavalleriestraße 2–4, 40213 Düsseldorf.
5. Data Collection on this Website
Server Log Files
The provider of our shop system automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: browser type and version, operating system used, referrer URL, hostname of the accessing computer, time of the server request, and IP address. This data is not merged with other data sources.
Legal Basis: Art. 6 (1) lit. f GDPR. We have a legitimate interest in the technically error-free presentation and optimization of our website.
Cookies
Our website uses cookies. These are small text files that your web browser stores on your device. Cookies help us to make our offering more user-friendly, effective, and secure.
Technically Necessary Cookies: Some cookies are technically necessary for the website and the ordering process to function correctly (e.g., shopping cart function, login status). These are set based on Art. 6 (1) lit. f GDPR in conjunction with Section 25 (2) No. 2 TDDDG, without requiring separate consent.
Cookies Requiring Consent: Other cookies (especially analytics and marketing cookies, see below) are only set with your prior, explicit consent.
When you first visit our website, you will be asked for your consent via Shopify's integrated cookie banner. You can revoke or adjust your consent at any time with future effect via the cookie settings.
Legal Basis: Art. 6 (1) lit. a GDPR in conjunction with Section 25 (1) TDDDG (formerly TTDSG) for cookies requiring consent; Art. 6 (1) lit. f GDPR in conjunction with Section 25 (2) No. 2 TDDDG for technically necessary cookies.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and for any follow-up questions. We will not pass on this data without your consent.
Legal Basis: Art. 6 (1) lit. b GDPR, if the inquiry serves to initiate a contract; otherwise, Art. 6 (1) lit. f GDPR (legitimate interest in processing inquiries addressed to us).
Order Data / Contract Processing
When you place an order in our shop, we collect the data necessary for contract processing (name, address, email, payment data). This data is used exclusively for processing your order and is not passed on to third parties without your consent, unless this is necessary for the fulfillment of the contract (e.g., transfer to payment and shipping service providers, see below).
Legal Basis: Art. 6 (1) lit. b GDPR (contract fulfillment).
Payment Service Providers
Shopify Payments: For payment processing, we use Shopify Payments, a service of Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. In the course of payment processing, the necessary data (including payment data) is transmitted to Shopify and to payment service providers used by Shopify.
PayPal: We also offer payment via PayPal, a service of PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. If you choose PayPal, the payment data you entered during the order process will be transmitted to PayPal. Further information can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Legal Basis: Art. 6 (1) lit. b GDPR (contract fulfillment).
Shipping Service Provider
To deliver your order, we pass on your name and delivery address to DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg. The transmission only takes place to the extent necessary for the delivery of the goods. In some cases, DPD transmits your email address to the shipping service provider in advance of delivery to inform you about the shipment status, for example, if you have agreed to this during the order process.
Legal Basis: Art. 6 (1) lit. b GDPR (contract fulfillment); for the transmission of the email address for shipment tracking, additionally Art. 6 (1) lit. a GDPR (consent), if separately obtained.
Shopify
This website is operated on the Shopify platform. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Shopify is a tool for building and operating an online shop. Shopify enables us to offer you secure online shopping and processes technical data as well as order and customer data as our processor. Further information can be found in Shopify's privacy policy: https://www.shopify.com/legal/privacy
Legal Basis: Art. 6 (1) lit. f GDPR (legitimate interest in the reliable and secure operation of our online shop); within the scope of contract processing, additionally Art. 6 (1) lit. b GDPR.
Google Analytics
This website uses, if you have given your consent via our cookie banner, Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses cookies or similar technologies that enable an analysis of your use of our website. The information generated thereby (including shortened IP address, device and browser information, user behavior) is usually transmitted to Google servers in the EU or the USA and stored there.
Insofar as data is transmitted to the USA, Google states that it relies, among other things, on the EU-US Data Privacy Framework as a basis for data transfer to a third country. Further information can be found in Google's privacy policy: https://policies.google.com/privacy
Legal Basis: Art. 6 (1) lit. a GDPR in conjunction with Section 25 (1) TDDDG (consent via the cookie banner).
Meta Pixel (Facebook/Instagram)
This website uses, if you have given your consent via our cookie banner, the Meta Pixel from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta"). The Meta Pixel allows us to track the behavior of users after they have seen or clicked on a Facebook or Instagram advertisement, in order to evaluate the effectiveness of our advertisements for statistical and market research purposes and to optimize future advertising measures. The collected data is anonymous for us; Meta may be able to assign it to user accounts and use it for its own advertising purposes in accordance with Meta's data policy.
According to Meta, the data transfer to Meta in the USA is based, among other things, on the EU-US Data Privacy Framework or standard contractual clauses. Further information can be found in Meta's data policy: https://www.facebook.com/privacy/policy/
Legal basis: Art. 6 (1) (a) GDPR in conjunction with Section 25 (1) TTDSG (consent via the cookie banner).
Newsletter
If you subscribe to our newsletter, we will use the data requested (usually your email address) exclusively for sending the newsletter. The subscription process is a "double opt-in" procedure, meaning that after registration, you will receive a confirmation email to ensure you are the owner of the specified email address. We use the Shopify Email service for sending. You can revoke your consent to receive the newsletter at any time, for example, via the unsubscribe link in the newsletter itself or by email to info@werner-tiernahrung.de.
Legal basis: Art. 6 (1) (a) GDPR (consent).
6. Note on AI-generated images
Some of the images used on this website were created with the help of Artificial Intelligence (AI) and are for illustrative purposes only.
7. Changes to this Privacy Policy
We will adapt this privacy policy as soon as the legal situation or the services we use change. The current version published on this website always applies.